Original Author: William Williams
"After previously targeting a mid-2017 groundbreaking for his then-$18 million hotel project, local businessman and developer Mark Cleveland changed directions and had The Architect Workshop and Tuck-Hinton, both locally based, compete to design the hotel structure for his site, which is bordered by Lafayette Street, Ash/Division streets, and Fourth Avenue South.
The contest approach was distinctive — much like the boutique hotel building is expected be. It offered 10 metrics, with each one worth between five and 20 points. The final point tally was a mere three-point differential in Tuck-Hinton's favor. Of note, runner-up The Architect Workshop will be paid $10,000 for its time and effort." Read full NP article >
As the trend for traffic and parking density continues to grow, some of Nashville's businesses have been seeking to address the problem head on. The Stanza Nashville Hotel has been among these problem solving companies and has been quickly growing in recognition for its light-traffic-footprint business model.
When the Tennessean caught wind of some of these creative and unique solutions, they sent journalists out to cover the story.
Here's some of what the Tennessean had to say about Stanza Nashville:
"...For those guests who bring a car, Cleveland plans to shuttle them from a nearby parking lot to the hotel in autonomous vehicles, giving them a unique opportunity to experience self-driving cars as he avoids the need for parking on the small site...
Separately, Cleveland has launched a carpooling app in Nashville, Hytch, which has gained 670 users in the past four months. The focus is on coordinating rides with other locals, but relying on autonomous vehicles to provide the rides is part of Cleveland’s long-term plans."
See Full Original Article By Tennessean >
The Nashville Post's Managing Editor, William William's meets with our Chief Inspirational Officer and Owner, Mark Cleveland for an in depth interview about the coming launch of this unique hotel project:
"Local entrepreneur Mark Cleveland continues to move forward with his Stanza Nashville, a 12-story "micro flat-iron building" targeted for SoBro and to house a boutique hotel...
I understand you now hope to break ground on Stanza Nashville by year’s end. Originally, you had hoped for mid-year. Thoughts?
My goal is to break ground by the end of the year. I’m approaching this project like it’s a once-in-a- lifetime opportunity to build a uniquely distinctive structure and challenge myself to rethink the value of everything delivered in this new hospitality experience. Done right, we get to change the expectations for affordable accommodations in Nashville.
It is a real challenge get the offering just right, and not overbuild. I expect to build a strong proof of concept that stands alone in the Nashville market, but I hope in the process to discover a platform for a new national brand born in Nashville."
For the rest of the interview, visit the full article by the Nashville Post HERE >
"Businessman building innovative lodge for downtown's bachelor(ette)s, conventioneers wants to use autonomous vehicles to shuttle guests... ...Because Cleveland's lot is so small, parking will be non-existent. Cleveland hopes guests will use Uber and Lyft, take taxis, loaner bikes, or walk. The $25 million Division Street enhancements going on right now will extend to the property and improve walking and biking safety around the future hotel.
Some guests will inevitably have a car though, so Cleveland has come up with an innovative idea. Guests can park at a lot down the street and a driverless car will follow them and bring them back to the hotel. “People will fly into Nashville just to experience this,” Cleveland says. Eventually, a second driverless car may be deployed to shuttle guests to popular tourist destinations.
There is only one problem with the plan. Driverless cars aren’t legal on Tennessee roads. That doesn’t deter Cleveland. This hotel developer is a proven business leader who founded Swiftwick athletic socks, is CEO of Hobby Express, a manufacturer of radio-controlled airplanes, spent 17 years in the transportation business and has held management positions at nine other companies. He knew what to do..." - Segment from Nashville Banner article.
See how our Chief Inspiration Officer, Mark Cleveland plans to bring the future of transportation to Tennessee:
Read Full Official Article at nashvillebanner.com>
Original Article by Nashville Banner's, Amy Eskind
Our Chief Inspiration Officer and owner of the Stanza Nashville property, Mark A. Cleveland is developing a technology demonstration platform — in the form of a hotel — a clean, inspirational and ultra modern atmosphere that appeals to anyone with a smart phone and a budget.
This is about creating an astounding, fully automated hospitality experience in a brand new facility near the heart of Nashville. Our building will greet you, the elevator knows your story and your room is ready. We know that hospitality and service is about getting exactly what you want, for a great value.
Stanza Nashville intends to deliver the richest experience at the lowest cost for a hotel stay within blocks of the Music City Convention Center and Broadway. To be a low cost provider, you have to eliminate unnecessary costs, like cars and parking garages. In fact, our approach to transportation is part of our competitive advantage. Bachelorette parties and other groups do not need or want rental cars in a Smart City like Nashville.
This is the first major hotel development to take advantage of Nashville’s urban development policy to allow buildings with no parking required. Yes, we save millions by skipping the excess land and cost of a parking garage. Just take Uber or Lyft wherever you want to go. If you must bring a car, we planned to offer an autonomous valet vehicle. The technology exists right now to use automated vehicles to transport guests to and from affordable off site parking, but our virtual valet requires the state of Tennessee create the structure for such a pilot program. So, we plan to make it happen by working working with Tennessee legislators (and Governor Haslam's administration) to put driverless cars in service. Stanza Nashville, a smart hotel in a smart city leading the way to a transportation and hospitality revolution.
"A Brentwood serial entrepreneur will soon break ground on a new, boutique hotel concept in downtown Nashville.
Developer Mark Cleveland, former NEXT Awards Entrepreneur of the Year in his role as CEO of Williamson County's Swiftwick, revealed his plans for his Stanza Nashville Hotel. The NEXT Award is given by the Nashville Chamber of Commerce and the Entrepreneur Center recognizing his contribution as CEO of Williamson County's Hobby Express and as a co-founder of Swiftwick. Cleveland also serves on the Board of Directors for Williamson Inc., the Williamson County Chamber.
'Before the rest of the country discovered the 'it' city, I bought in. I consider myself an investor in Nashville,' he said. 'This is a concept that serves cost conscious small business owners attending conventions in Nashville. I know that market because that's me.' "
Read Full Official Article at brentwoodhomepage.com>
Original Article by Franklin Home Page's, Emily West
Cleveland is calling the hotel Stanza Nashville and it will not offer a regional or national brand. He has enlisted Nashville-based Kennon Calhoun Workshop for design. The firm’s Josh Spence will serve as project development director, with James Kennon to be the lead architect."
Read Full Official Article at nashvillepost.com>
Original Article by Nashville Post's, William Williams